One of the best ways to increase traffic and visibility to blog posts is to write on topics which are popular and frequently being shared on social media. A major reason why trending topics get more traction is because they are relatively more valuable to the reader than other topics. Such content is likely to generate more links and shares as well. Showing off domain expertise becomes a piece of cake when you follow and post about the latest things happening in your industry. This can get you more followers and subscribers. Hacking into industry trends is a vital part of any content marketing strategy. Here are a few ways in which you can find and write about trending topics.
Feedly is a very reliable tool to research for trending content. It allows users to follow some of the top blogs in their desired niche with just a single click. A user can simply search for the relevant publications by a simple category selection. Simply subscribe to their feed and get all their latest content in the Feedly dashboard. It is a freemium app available both on desktop as well as mobile.
Medium is another place to find trending topics in your industry. Medium is a free content publishing platform and has an excellent community for finding truly remarkable content pieces. You can use the category search section on the platform to search for popular blog posts and pick the ones that you plan to write about. Login and create your free account and use Medium on desktop or download the mobile app. You can also follow individuals and categories on the platform, and once you do, you will get to see the latest stories from them in your feed. A section which is worth checking out is the ‘Popular on Medium’ section.
Quora is one of the best communities to find trending content. Whenever ideating a content piece, check out popular questions on Quora. The platform gives you the option to follow the relevant topics in the niche of your desire. After you do so, keep going through the Top Stories in your Quora news feed. Also, check out the ‘New Questions’ section to see the latest questions. Quora is filled with intriguing questions to find inspiration for the next blog post.
Google Trends is yet another free tool with a large number of interesting features. It helps to do comparative keyword research and find for yourself which ones are being talked about the most. The tool provides an option to discover and analyze trends for images, videos, web as well as Google shopping.
There are many content pieces which get widely shared on social media channels. However, there is something valuable and unique about these pieces which make them unique. To get a hold of these content pieces and know more about what’s doing well, Buzzsumo is the perfect tool that can help you find niche pieces which have the highest social shares.